trademark registration


Registering a trademark carries many benefits. First, you protect your company against infringements and guard your company’s name and logo. Second, you prevent other individuals or businesses from using your trademark. Then, the registration of your trademark gives you, the trademark owner, the right to pursue legal actions if someone uses your trademark or attempts to register a trademark that is similar or identical to your trademark. Now, let’s discuss each of these three benefits in more detail.

  1. Registration of a trademark guards your business’s logo, company name and protects you from infringement.
    • Once the registration of your trademark is complete, you can label your trademark as uncontestable which means you have proof that your trademark is valid and you have sole ownership.
    • The registration of your trademark states that it belongs to you and no one else is allowed to copy it, use it or develop a trademark that is similar to yours.
    • When you register your trademark within the United States, you are then able to proceed with the registration of your trademark in foreign countries.

  2. By registering your trademark you prevent other individuals and businesses from using your trademark.
    • Registered trademarks are added to a trademark search report or database. Therefore, other companies or individuals can search the report and identify companies who already have registered trademarks. If they see another company that has a similar trademark or an identical trademark as their trademark, the company is prohibited from registering their trademark. On top of this, the Trademark and Patent Office refuses anyone who attempts to register a trademark that is similar or identical to another company’s registered trademark.
    • Additionally, once your trademark is registered, you can use the ", after the trademark to notify people that your trademark is registered.

  3. Trademark registration gives the trademark owner the right to claim sole ownership to the trademark.
    • By registering your trademark, you have the right to sue someone in federal court if they use your trademark.
    • When you pursue legal actions against someone who is using your registered trademark, you can recover damages and attorney fees.
    • Furthermore, you have the ability to file a dispute against someone when there is an infringement of an Internet domain name once your trademark is registered.

    4. Trademark registration may be a cumbersome task to some people. In this case, by hiring a trademark attorney you can make the trademark registration process easier. A trademark attorney can ensure that you have followed the proper procedures and completed the registration process successfully.