Leo Burnett (London) produced this whimsical brand video for McDonald’s in the UK, The A-Z of McDonald’s.
The A-Z of McDonald’s
September 1, 2011
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Engaging with Sales Reciepts
August 18, 2011
Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …
A Good Brand, or a Big Logo?
August 16, 2011
A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …
A New Logo for Windows Phone 7.5
August 9, 2011
With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …
Corporate Identity: Beyond Business Cards
August 4, 2011
Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much …
More Than a Bar Code
July 28, 2011
QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …
Digital Kills the Video Star
July 26, 2011
Progressive “choral symphonic pop rock” band The Polyphonic Spree have recently released the music video for its latest single “Bullseye”… …
The Evolution of Marketing
July 20, 2011
An older, but relevant as ever, cartoon by Tom Fishburne: Marketoonist.
Rebranding the Canadian Olympic Team
July 14, 2011
The Canadian Olympic Team recently underwent a rebranding, led by Art Director Ben Hulse. According to the Team’s brand website, …
A Business Card You Won’t Soon Forget
June 28, 2011
Tok&Stok is a Brazilian manufacturer of self-assembly furniture. DDB of São Paulo has created an incredibly brand appropriate and instantly …
