As we’ve seen before, retro packaging designs can create buzz and boost sales by appealing to consumers’ sense of nostalgia. …
Why “Retro” Works
June 21, 2011
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Cats: Redefining the Tablet App Market
June 9, 2011
Children influence much of their parents’ purchasing decisions, regardless of the fact that they are not doing the actual purchasing, …
A Logo Comes to Life
June 7, 2011
Los-Angeles based Ferroconcrete has brought the current TBS “smile” logo to life with an on-air network rebrand. The static logo …
yfrog Loses Its Frog
May 27, 2011
ImageShack’s yfrog – best known as a platform for sharing images on Twitter – has recently undergone a logo redesign, …
Doritos Goes Retro
May 24, 2011
For a special relaunch of its formerly discontinued “Taco flavor” tortilla chips, Doritos has rereleased the flavor in its original …
The Look of the Games
May 18, 2011
The Sochi 2014 Organizing Committee has officially revealed the visual concept for the XXII Olympic Winter Games taking place in …
Leveraging Customer Relationships
May 13, 2011
Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular …
Getting Personal
May 10, 2011
What’s the difference between branding and personal branding? As Bernadette Jiwa of The Story of Telling explains, “‘Personal branding’ is …
The Escape Machine: Travel Goes Guerilla
April 26, 2011
Recently, passersby at the Place du Palais Royal in Paris had the pleasure of experiencing “la Machine à voyager” (The …
The Brand Story
April 11, 2011
Bernadette Jiwa recently wrote for David Airy’s design/branding blog on “framing your brand story.” As The Story of Telling prompts, …
