Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular …
Leveraging Customer Relationships
May 13, 2011
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The Facts Behind Facebook “Likes”
March 30, 2011
Fact One: It’s common for brands to offer incentives to Facebookers to gain “Likes.” Fact Two: It’s common for Facebookers …
“Honor” Your Customers
March 25, 2011
Customer experience management and customer relationship management are nearly as significant in marketing as your price, product, placement, and promotion. …
