QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …
More Than a Bar Code
July 28, 2011
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Rebranding the Canadian Olympic Team
July 14, 2011
The Canadian Olympic Team recently underwent a rebranding, led by Art Director Ben Hulse. According to the Team’s brand website, …
Get Animated
July 7, 2011
Sometimes, it’s better to explain things visually. As Econsultancy recently explained, “Animation is often overlooked when planning a marketing campaign, …
A Business Card You Won’t Soon Forget
June 28, 2011
Tok&Stok is a Brazilian manufacturer of self-assembly furniture. DDB of São Paulo has created an incredibly brand appropriate and instantly …
Why “Retro” Works
June 21, 2011
As we’ve seen before, retro packaging designs can create buzz and boost sales by appealing to consumers’ sense of nostalgia. …
Cats: Redefining the Tablet App Market
June 9, 2011
Children influence much of their parents’ purchasing decisions, regardless of the fact that they are not doing the actual purchasing, …
A Logo Comes to Life
June 7, 2011
Los-Angeles based Ferroconcrete has brought the current TBS “smile” logo to life with an on-air network rebrand. The static logo …
yfrog Loses Its Frog
May 27, 2011
ImageShack’s yfrog – best known as a platform for sharing images on Twitter – has recently undergone a logo redesign, …
Doritos Goes Retro
May 24, 2011
For a special relaunch of its formerly discontinued “Taco flavor” tortilla chips, Doritos has rereleased the flavor in its original …
The Look of the Games
May 18, 2011
The Sochi 2014 Organizing Committee has officially revealed the visual concept for the XXII Olympic Winter Games taking place in …
