The latest campaign from Got Milk? goes beyond just milk. After previously increasing its audience by adding flavored milk (like …
Got Milk? Ooh La Latte…
September 27, 2011
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British Airways’ Customer-Focused Rebrand
September 21, 2011
British Airways is launching a significant new campaign with BBH London – it’s the airline’s biggest campaign in 11 years. …
Getting Personal
May 10, 2011
What’s the difference between branding and personal branding? As Bernadette Jiwa of The Story of Telling explains, “‘Personal branding’ is …
Go Green With the USPS
April 28, 2011
This set of Forever stamps, a part of the US Postal Service’s new “Go Green” campaign, is wonderful! Created by …
The Brand Story
April 11, 2011
Bernadette Jiwa recently wrote for David Airy’s design/branding blog on “framing your brand story.” As The Story of Telling prompts, …
