Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …
What Makes People Want to Follow You?
August 11, 2011
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The New Old Spice Guy
August 1, 2011
A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …
More Than a Bar Code
July 28, 2011
QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …
Understanding the Network Effect
June 30, 2011
Why are social networks so important? Why are they so powerful? The answer is the Network Effect, first popularized by …
Facebook: Growing or Plateauing?
June 23, 2011
According to a report by Inside Facebook, Facebook user growth – while still increasing – is beginning to slow. The …
Facebook “Likes” in the Real World
June 14, 2011
Fullsix Group has brought the Facebook “Like” button off of your computer screen and into the real world. In the …
yfrog Loses Its Frog
May 27, 2011
ImageShack’s yfrog – best known as a platform for sharing images on Twitter – has recently undergone a logo redesign, …
Leveraging Customer Relationships
May 13, 2011
Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular …
Getting Personal
May 10, 2011
What’s the difference between branding and personal branding? As Bernadette Jiwa of The Story of Telling explains, “‘Personal branding’ is …
Imagining a World Without Facebook
May 2, 2011
Search and social marketing blog Single Grain recently created an interesting infographic showing how Facebook plays a role in our …
