The case: The owners of what is now 50Roots engaged Ashworth for help in creating not only a brand reflective of their mission of providing consumers one central portal to find unique, American-made products, but *the* portal itself. Our plan: We created a name and logo that had strong Americana connotations. We also built a dynamic e-commerce website with an intuitive interface that clearly showcases the wide variety of vendors and merchandise from all over the United States that is available on the site.
The result: The website has been generating many sales and the 50Roots mission has started to resonate with customers.