The case: To develop a new website and overall branding redesign that would appeal to the snowboarding and skiing community. Our plan: To re-vamp their existing website and ads using inspiration from the artwork on the snowboards and skis themselves. The result: A bright and colorful website that really highlights what their stores have to offer regarding snow supplies, as well as services and specials they hold at their various shop locations. We used bold call-out text and really bright colors to modernize what they already had. We used the same, crisp feeling throughout their print pieces and signage as well.