Potter Brothers is a well known ski and snowboard retailer with store locations in Kingston, NY and at  popular ski resorts in New York, Vermont and Massachusetts. Their business is highly seasonal (in the summer they sell high quality patio furniture) and needs to get the attention of a style conscious community. Ashworth Creative set about revamping their tired web presence with a bright and colorful facelift that was inspired by the graphics beloved by ski and snowboard manufacturers.

It occurred to the ski enthusiasts at Ashworth Creative that modern ski and snowboard attire is just as much a fashion statement as it is a sports tool. It has to be really effective as sports equipment but it has to generate as much attention and excitement as skiing and snowboarding. Every item we produce for Potter Brothers has the energy and fun element built in. Whether offering discounted lift tickets, top-of-the-line snowboards and boots, the look and feel of our work, matches the exhilaration of the sports themselves.