AshworthCreative

What is Brand Voice and Messaging?

What differentiates you from your competitors? Even though you might think that your company, product or non-profit doesn’t have competitors, you do. If someone is searching for you online or reading about you in print materials or watching a branded video about you, you have to compete for their attention. That’s where brand voice and messaging comes in.

Why create a Brand Voice or Messaging Strategy?

Each time you communicate, you position your company. Brand voice and messaging are the first impressions your future clients have with your business. Ashworth Creative develops unique branded messages that clearly communicate your company’s function in the market. The brand voice and messaging plan will be clear, effective and strategic in its execution.

Hudson Valley Brand Voice & Messaging

Our team will come to know your company about as well as they know themselves. They will come to thoroughly understand the ins and outs of your business, your identity and your message and how they can best work for you. Through research of industry media trends, target markets and your prior engagements with the public, Ashworth Creative will be able to provide you with the best possible solutions and advice on how to market your business.

Ashworth Creative Knows Branding & Messaging

Positioning is in some ways a simple thing. Positioning means that place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. It is the end of the statement “The one that …” If only it were that easy! Ashworth Creative helps our clients find the unique, persuasive brand voice & messaging to make them stand out in a world that bombards us with communications of all kinds.

Designing Branded Content Around Company Messaging

Your brand messaging has to be clearly understood and engaging to your audience in ways that support and build your business strategy. This is the true skill of producing effective and successful brand messaging approaches. Ashworth Creative helps companies adopt this method of brand messaging strategy by creating lasting content strategies which develop greater communication cohesion with your audience.