AshworthCreative

Don’t Discount the Value of Print

Have you heard the news? Print is making a serious comeback. Despite a massive shift toward digital marketing in recent decades, response rates from magazine subscriptions and catalogs have increased 170% from 2014 to 2018. It turns out that customers, even the very young, enjoy receiving printed marketing materials in the mail. But where does that leave your brand? At Ashworth Creative, we’ve seen the results a well-designed magazine or catalog can bring to the table. Printed materials may initially seem retro but if they are engaging, they are much more likely to stick around and the sales generated from printed marketing materials can be substantial.

All the Benefits of Quality Design at your Fingertips

With print marketing, the expertly curated mix of a functional layout, visual interest, and engaging textual content melds together to form a relaxing, “unplugged” experience for the consumer. People engage with magazines and catalogs on an emotional level. Many brands, such as Birchbox and Wayfair, that have from their inception operated exclusively in an online-only market, have recently embraced print marketing for its appeal to design-oriented audiences. Fortunately, our clients, Harney & Sons Fine Teas and Think Dutchess Alliance for Business feel the same way. Over many years we have produced for Harney & Sons a series of award-winning catalogues that get bigger, not smaller, and which people fill with post-it notes to mark their favorite teas.

Heal the Divide Between Print and Digital Advertising

Marketing strategies work best symbiotically, with both print and digital campaigns having their own place. Magazines and catalogs should include plenty of references to social media profiles, websites, and other forms of digital marketing, and likewise, digital marketing can encourage subscribers to sign up for printed content. It’s a natural marriage, we believe in using both to round out marketing efforts in the right context.